Re: Cost & effectiveness of online vs. traditional

From: Ian Webster <ianw_at_consult.com.au>
Date: Thu, 22 Apr 1999 13:35:35 -0500 (CDT)

MIKE DRIEHORST <MIKED_at_LMGNET.COM> ASKED:
>A lot has been reported (Forrester, ClickZ, etc.) about the
>growth in online advertising. But, what about a comparison
>between traditional print (trade and/or consumer press) and
>online advertising?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Hi,

It's a little old now, but Doug Arthur, Chris De Puy and
Michael Russell's December, 1996 Internet Advertising Report
for Morgan Stanley remains a landmark in comparative media
advertising analysis.

They write with an understanding of the historical
development of advertising in other media and the
possibilities of online media. Read it.

The full report is available in PDF format at www.ms.com.

 http://www.ms.com/insight/misc/inetad/inetad01.pdf
 http://www.ms.com/insight/misc/inetad/inetad02.pdf
 http://www.ms.com/insight/misc/inetad/inetad03.pdf
 http://www.ms.com/insight/misc/inetad/inetad04.pdf

ianw

----------------------------------------------------------------------
Ian Webster
www.consult Pty Ltd
Lv 1, 2 Bridge St, Sydney NSW 2000 Australia
Phone: +61-2-9252-0422
Fax: +61-2-9252-0433 http://www.consult.com.au/
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Received on Thu Apr 22 1999 - 13:59:22 CDT