Ads down

From: Ramon Ray <rayramon_at_nyfccs.com>
Date: Thu, 22 Apr 1999 14:13:16 -0500 (CDT)

The writing is on the wall ladies and gentleman - how many
times must study after study show this present model is
dumb, dying and dead. Yes, I know there are two sides to
every story...however, if it doesn't fit, you must acquit!

I've said this before, having 10,000,000,000,0000 page views
and having a ton of ads roated every which way is not the
way to have your ad in front of eyeballs. The way is
consistent visualization - sponsoring. Not flashing banner
1, then, 3, but integrating your "message" - not just an AD,
but your "message" with the content that viewers came there
to see in the first place. Heck - why not make your
"message" so good, people will come just to see your ad, I
mean "message.


SOURCE: eMarketer

* AD BANNERS TO DECLINE IN IMPORTANCE
 Banners -- those boxy ads that proliferate the
 web and distract us from what we came online
 to do in the first place -- still represent
 the most common form of advertising on the web.
 In 1998, banners accounted for slightly over half
 (52%) of all online ad dollars placed, with
 sponsorships taking 40%, Interstitials 3% and
 "other" the remaining 5%. Yet over the next few
 years, ad dollars from banners will migrate to
 strategic sponsorships, and by year-end 2001,
 banners will account for only one quarter (26%)
 of web ad sales, with sponsorships taking the
 majority of dollars at 58%, according to the
 eAdvertising Report(TM) from eMarketer. To view
 a big, beautiful pie chart, CLICK:
 http://www.emarketer.com/estats/041999_ad.html



Ramon Ray, rayramon_at_nyfccs.com
http://www.tiac.net/users/rayramon
Fax: 815-371-1052
1245 Eastern Parkway, 14B, Brooklyn, NY 11213
Editor, Small Business Technology Report
smallbiztechreport-subscribe_at_onelist.com
Editor, Technology and Your Business
technologyandyourbiz-subscribe_at_onelist.com


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Received on Thu Apr 22 1999 - 14:51:04 CDT