Compelling Banner Creative for E-coupons
I am interested in input as to what the most compelling
creative for advertising an e-coupon within a banner might
be.
For example, does the "hard sell" approach perform better
(i.e. $20 off, etc...) or would creative, in-context, copy
be effective?
What graphics/pictures/colors perform best?
Would mentioning product brand names increase effectiveness
when the site name is not well known?
Any feedback, anecdotal experience would be appreciated.
M A R L O S I L V E R
USWeb/CKS
msilver_at_uswebcks.com
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
FlyCast and Iconocast's Web Attack
WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 780 sites. All for what you'd normally pay for placement on
one. Call it superhuman. http://WWW.FLYCAST.COM/OA
---
JUST SAY NO TO BORING CONFERENCES!
Register today for Web Attack!-The Ultimate Internet Marketing Event
June 17-18, San Francisco http://www.iconocast.com/webattack/tenagra
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com
Received on Fri Apr 23 1999 - 17:03:19 CDT
