Winners of This Year's Tenagra Awards

From: richard hoy <richard_at_tenagra.com>
Date: Wed, 28 Apr 1999 06:29:17 -0500 (CDT)

Hey all,

A quick commercial for our awards recognizing those
who did it right in 1998.

Last night eBay, Lego, Broadcast.com, ZDNet,
The Industry Standard, the World-Wide Web Consortium
and Danny Sullivan took home the Tenagra Award.


The Awards were given in six categories, covering
Internet achievements in 1998. Detailed case studies for
each recipient are provided by sending an e-mail
to:

winners_at_tenagra.com .


CATEGORY 1 - Successful Internet Business Model

eBay [Nasdaq: EBAY] (http://www.ebay.com/): for
pioneering the world's largest personal online trading
community and creating a profitable online business model
that provides for efficient one-on-one trading in an
auction format.

CATEGORY 2 - Online Public Relations Success

LEGO MINDSTORMS RoboTour '98 (tm)
(http://www.legomindstorms.com/): for building one of the
most creative, well-executed, and successful publicity
campaigns of the year, one which coupled both online and
offline promotional activities to harness young people's
curiosity and enthusiasm for robots.


CATEGORY 3 - Online Advertising Success (2 awards)

Broadcast.com [Nasdaq: BCST] (http://www.broadcast.com/):
for providing unique online advertising opportunities
through streaming media programming that can deliver hundreds
of live and on-demand audio and video programs to
hundreds of thousands of Internet and intranet users.


ZDNet [NYSE: ZDZ] (http://www.zdnet.com/): for its
development of "Extramercials"--online ads that provide
advertisers the opportunity to tell a richer, more compelling
story, making the online ad experience more effective for
advertisers and more pleasurable for users.


CATEGORY 4 - Publication Focused on Internet Marketing

The Industry Standard (http://www.thestandard.com/): for
its in-depth content, execution, and dedication to new
technology in covering the Internet economy over the past year.


CATEGORY 5 - Technical Achievement to Support Internet Marketing

World Wide Web Consortium's Extensible Markup Language (XML)
(http://www.w3.org/XML/): for extending the ability of the
Internet to support large-scale electronic publishing.


CATEGORY 6 - Individual Contribution to Internet Marketing

Danny Sullivan, (http://searchenginewatch.com ): for his
contributions toward helping the Internet marketing industry
better use and understand search engine technology.


ABOUT THE TENAGRA AWARDS

Established in 1994, The Tenagra Awards for Internet Marketing
Excellence (http://awards.tenagra.com/) are the Internet
marketing industry's oldest peer-review awards program. Selected
by a panel of leading experts, The Tenagra Awards recognize
contributions to Internet marketing that have a fundamental
impact on the industry. The Tenagra Corporation created these
awards to strengthen the credibility and enhance the visibility
of the Internet's role in marketing.

Previous Tenagra Award winners are: (1997) Asian Sources On-Line,
VerticalNet, IntraLinks, NASA, Millward Brown Interactive, Aptex
Software, ClickZ, ICONOCAST, Jill H. Ellsworth, Ph.D. (1996) Cisco
Systems, Dell Computers, 24 Hours in Cyberspace, Eastman Kodak, The
Palace, Link Exchange, Amazon.com, Steve O'Keefe; (1995) Federal
Express, Ragu, Yahoo!, Eric Ward/NetPOST, Software.Net, Virtual
Vineyards; (1994) PizzaHut, Netscape, id Software, Internet
Shopping Network, Gleason Sackman (Net-Happenings) and Glenn
Fleishman (Inet-Marketing Discussion List).

This year's selection committee members represent a
cross-section of the brightest minds in Internet marketing.
They are: Brad Aronson, President, i-Frontier; Scott Cohen,
co-founder, 24/7 Media, Inc.; Jill Ellsworth, Ph.D., Senior
Partner, Oak Ridge Research; Ann Handley, Editor-in-Chief,
The ClickZ Network; Steven Heath, Senior Consultant, Ernst &
Young; Tom Hespos, Media Director, K2 Design; Richard Hoy,
Vice President, Marketing and Client Promotions, The Tenagra
Corporation; Clifford R. Kurtzman, Ph.D., President and CEO,
The Tenagra Corporation; Neil Monnens, Vice President, ADSmart
Consulting Services; Steve O'Keefe; Director, Internet Publicity
Services, The Tenagra Corporation; Janet Ryan, President, J.M.
Ryan & Associates; Jim Sterne, President, Target Marketing;
Robbin Zeff, President, The Zeff Group; and Kristin Zhivago,
Partner, Zhivago Marketing Partners, Inc.

Many thanks to AdKnowledge (http://www.adknowledge.com/)
for sponsoring this year's awards ceremony.


richard


--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
vice president, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------






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Received on Wed Apr 28 1999 - 07:03:44 CDT