tracking online advertising through to conversion

From: Doug Bates <dbates_at_skill.com>
Date: Fri, 30 Apr 1999 11:01:31 -0500 (CDT)

Can anyone recommend techniques for tracking the source urls
for converters -- not just visitors? "Converters" could be
variously defined as "buyers", "joiners", etc. -- just some
identifiable behavior within a site. I need to get beyond
CTR measures and to measure conversion rate instead (number
of converters / number of impressions). Converters in my
case are independent consultants and hiring managers who
register with our service.

I've been told that using Track-Star's 3rd party ad server
can do this. Anyone have experience with them?
http://www.track-star.com/

A suggestion I received was to add the source url could to
the session id. Then, when the person registered, the source
id could be pulled off the session id and added to the
individual's registration record. However, our IT people
don't think this can be done. Are they right?

An idea I had was to place a cookie on the users' browsers
recording the source url. Then, when the person registers,
we read the cookie and add the source url data to the
person's record on our database. Once again, however, our
IT people didn't think this could be done. Are they right?

Thanks in advance for the advice!

--
Doug Bates, Sr. Product Manager, Skill.com
Find independent consultants for your projects at http://skill.com
Marketing HR Management IT Finance


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Received on Fri Apr 30 1999 - 11:49:51 CDT