Re: tracking online advertising through to conversion:
DOUG BATES WROTE:
>An idea I had was to place a cookie on the users' browsers
>recording the source url. Then, when the person registers,
>we read the cookie and add the source url data to the
>person's record on our database. Once again, however, our
>IT people didn't think this could be done. Are they right?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I am told that cookies are notoriously unreliable for a
whole bunch of reasons. At Safe-Audit we are able to embed
the referring ID into the purchasing/lead/registration
forms. We do this in order to detect and then credit
appropriately when forms are completed with false data. That
way our advertisers only pay for genuine forms. I believe
that the proprietary technology we developed to do this is
pretty unique and in any event is very closely tied up with
our whole Database structure and proprietary tracking
technology. So the best I can do is tell you it can be done
but you may have a hard job ahead of you unless there is an
easy way to do this that I do not know of.
http://safe-audit.com +44181 346 0770 mailto:leo@safe-audit.com
27,000 member host sites and 300 Million impressions a month
QV sensors track the quality of visit and provide guaranteed results.
New partner program generates revenue for life
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Received on Mon May 03 1999 - 20:24:56 CDT
