There are sites like the NY Times that get their CPM and
higher because they offer advertisers the targeted audience
they are looking for.
As for setting the CPM's at higher than expected returns,
you've got to start somewhere and EVERY advertiser and
agency is going to look for deals or "cost efficient"
options, so you might well aim high and hope for the best.
You ask 30 - they want 20 you find a comfortable rate. But
if you only ask 20 they are going to ask for 10.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Bill Ferguson
Manager - Online Market Development
Morris Communications Corporation
706.823.3610
mailto://terps@morriscomm.com
http://morriscomm.com
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Received on Tue May 11 1999 - 10:49:58 CDT
