EVAN THOMAS WROTE:
>Being new in this industry, I am trying to compose a rate
>card as part of a public media kit. I've seen CPM rates of
>$30-50. My site serves 3.3 million impressions per month,
>but I'm not getting anywhere near $30/CPM. Do sites really
>sell ads for that much? If not why do they post such a high
>price? Wouldn't that scare off potential advertisers?
I am not really qualified to answer to this gentleman's
question, other than to say I've heard tell of a "banner
inventory surplus" on the web over the past year or so...
I really wanted to post a related question. My impression
is that most banner space being sold happens in the
"general audience" category, fetching anywhere from $10 to
$30 CPM. What about "special interest" markets and
websites? For example, websites reaching physicians, or
attorneys, or single women? Or even more specific:
targeting "antique collectors," or "aircraft technicians" or
"historic building restorers?" I realize that these media
can't come close to the sheer numbers provided by the
"portal" sites - however they may produce *quality*
impressions of interest to specialty advertisers in their
markets. The question then is: can these types of sites
command higher rates? And if the answer is "no" - then why
not?
Any thoughts?
Randall Vlahos
Vlahos Design
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Received on Tue May 11 1999 - 16:25:50 CDT
