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Re: word of mouth on the internet
JEREMY SWINFEN GREEN WROTE:
>As a diversion from the usual talk about banners,
>sponsorships etc I would be interested to know whether
>anyone on the list has experience of marketing using this
>technique, how effective it was and how (if at all) they
>measured effectiveness.
"Word of mouth" is the old term. For my money, you generate
word of mouth by fostering a community which empowers its
constituents. When you foster that community around a
particular brand, that's what I call a "branded community",
and it works like gangbusters to not only increase word of
mouth, but visits, frequency, response rates and overall ROI
on your web investment, as well.
Rob Frankel
"Branding is not about getting your prospect to choose you
over your competition; it's about getting your prospect to
see you as the only solution." (sm) -- Rob Frankel,
columnist, consultant, author Big Time Branding (SM)
http://www.robfrankel.com Subscribe to FrankelBiz for FREE
at: http://www.robfrankel.com/frankelbiz/form.html Toll-Free
USA & Canada: 1-888-ROBFRANKEL Mailto:rob_at_robfrankel.com
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Received on Wed May 12 1999 - 12:28:21 CDT
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