Re: word of mouth on the internet
TIM SMITH ASKED:
>Do you ever open an .exe file from a non-trusted source?
That's the key point. I just received a clever .exe file
called Willie. It was attached to an email from my
accountant.
If these files are done well enough, they multiply through
email channels much the way jokes do. And when they come
from a friend or trusted associate, there's little fear in
running them. I saved the file and made note of the company
that created it as a self-promotion for future reference.
This works great now as a guerrilla marketing tool. Once
everyone's doing it, though, we're all going to tune out.
So my advice is, strike fast and make sure it's damn clever!
Bob Rosen
President
KQ&R
kqrbob_at_mindspring.com
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Peopledesign, Iconocast and Flycast
Clients say good ? is most important in an Interactive Services firm?
For the answer and to purchase the full report at a reduced rate
www.PeopleDesignTechnology.com/1999answers
---
*** We're saying "HASTA LA VISTA BABY" to Boring Conferences! ***
Register now for Web Attack! -- The Ultimate Internet Marketing Event
June 17-18, San Francisco http://www.iconocast.com/webattack/tenagra
---
WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 922 sites. All for what you'd normally pay for placement on
one. Call it superhuman. http://WWW.FLYCAST.COM/OA
------------------------------------------------------------------------
========================================================================
Received on Mon May 17 1999 - 17:07:07 CDT
