Re: what's a good click-through rate?
MEREDITH MILLER ASKED:
>What is the average click-through rate for banners? I have
>a client who is upset with the .49% click-through rate her
>banners have received over the last month. She's a
>consistent advertiser, utilizing three different banners on
>my site. Any feedback or advice you can supply?
In a recent ClickZ series on the nuts and bolts of online
advertising <http://www.searchz.com/Articles/0429992.shtml>
Michael Aaron said the current industry average is
speculated to be around .15 percent (according to
NetGravity, March).
ClickZ questioned this low figure and asked Aaron to verify
it, which he did, with Nielsen Media Ratings. I told Ann to
expect a rash of email questioning that figure.
Surprisingly, no one did.
Claudia Bruemmer
Microscope Editor
------------------------------------------------------------
Claudia Bruemmer
Microscope Editor
The ClickZ Network
ClickZ: http://www.clickz.com
Microscope: http://www.microscope.com
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Received on Mon May 17 1999 - 17:07:41 CDT
