Re: word of mouth on the internet
I take Tim Smith's point about people being cautious about
opening .exe files from unknown sources. However, the point
is that these files are sent to you by people you know
(hence the "word of mouth" analogy) and who have,
presumably, opened the file themselves otherwise they
wouldn't bother to send it on to you. (I don't think there
would be much point in using this technique in conjunction
with an opt in mailing list, except to start the whole
process off perhaps.)
What I would like to know is whether there is a way of
measuring (even roughly) the number of times the file is
forwarded from one person to another. Could the .exe perhaps
contain some form of automatic e mail that is triggered when
the .exe is mailed? I am constantly surprised by the
ingenuity of the people in this group so I am sure someone
will come up with some ideas for measurement.
Jeremy Swinfen Green
Group Digital Media Director
Carat International; 2-6 Fulham Broadway, London SW6 1AA
+44 171 550 3206
http://www.carat.com and http://www.itvnews.com
e mail: swinfen_at_easynet.co.uk
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Received on Wed May 19 1999 - 09:54:12 CDT
