I have enjoyed being a lurker on this list and have gained a
lot of knowledge. Now, hopefully, I can contribute to
another interesting area of online advertising. I am
interested in finding out about online couponing and any
case studies on this subject. Has anyone had any success in
producing online coupons? What is the typical redemption
rate for online coupons? How were you able to avoid fraud
(duplicate printings of coupons, photocopying, etc)? Does
anyone have any information on the rate of conversion for
customers of one brand to another via online coupons?
Thanks for your help.
Liz Goetz
Account Executive
ADSmart Network
100 Brickstone Square, Fifth Floor
Andover, MA 01810
978-684-3190 phone
978-684-3618 fax
lgoetz_at_adsmart.net
www.adsmart.net==
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Received on Wed May 19 1999 - 09:21:30 CDT
