Re: Banners to capture e-mail addresses
JIMMY WROTE:
> I would like to run a banner advertising campaign which
> allows the viewer to type in their e-mail address to
> initiate their subscription.
We are developing such a banner right now for one of our
clients. We are using Enliven technology as the banner
itself is intended to be highly interactive. So far, the
only major stumbling block we have come across is that
relatively few UK sites support Enliven as yet.
To go down this route, you should keep in mind the following
questions:
* Do the sites you wish to place advertising support
Enliven?
* Do you have capability at the back end to do something useful with
these addresses?
* Are you prepared to pay the premium (couple of dollars on top of
typical CPM) to use Enliven?
--
Sajid Mohammed, Creative Director
Strandloop New Media | 406 The Custard Factory | Birmingham | B9 4AA
+44 (0)121 773 0707 [w] +44 (0)7970 570 113 [m] | sajidm_at_strandloop.com
"Don't put your hand where you wouldn't put your face" - Karl Hyde
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Received on Thu May 20 1999 - 18:20:20 CDT
