We have recently added a second, bottom position banner, to
a newly launched section of our newspaper's web site. We are
trying to weigh the pros and cons to determine whether or
not one position has an advantage, in value terms ($), over
the other. Can anyone share research on click-throughs or
branding strength of top compared to bottom banner
positions? If you don't have statistics, I'd love to hear
your own logic on how to price them or why they should be
priced the same. I'm especially interested in hearing
replies from ad agencies.
Thanks for you help,
Jason Marrone
Manager, Sacbee's cars.com
---------------------------------
jmarrone_at_sacbee.com
V-(916)321-1972
F-(916)552-5200
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Iconocast, Flycast, and Peopledesign
*** We're saying "HASTA LA VISTA BABY" to Boring Conferences! ***
Register now for Web Attack! -- The Ultimate Internet Marketing Event
June 17-18, San Francisco http://www.iconocast.com/webattack/tenagra
---
WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 922 sites. All for what you'd normally pay for placement on
one. Call it superhuman. http://WWW.FLYCAST.COM/OA
---
? % of wired companies have not used an Interactive Services firm?
For the answer and to purchase the full report at a reduced rate
www.PeopleDesignTechnology.com/1999answers
------------------------------------------------------------------------
========================================================================
Received on Thu May 20 1999 - 17:48:29 CDT
