Offline advertising

From: From: Ramon Ray <rayramon_at_nyfccs.com>
Date: Thu, 20 May 1999 17:27:22 -0500 (CDT)

Have you heard (in the NY market at least) the number of off
line ads promoting online services - such as onsale,
firstauction, netbank and others.....it goes to show that to
really build up a lot of visitors to a site..one can't rely
on dumb banner ads.

Sponsorships and direct email combined with off line adv is
what works. I'm not just preaching this, but I'll be walking
the walk soon - if advertisers will agree. On my site (I
hope) no (I won't refuse money now, but the push will
be....) banners but direct email, sponsorships, category
branding and etc. Advertisers will will and so will
I....you'll see.

Ramon Ray, ramon_at_smallbiztechnology.com
Small business technology consultant and writer
Editor, Small Business Technology Report
http://www.smallbiztechnology.com

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Received on Thu May 20 1999 - 17:57:25 CDT