Testing ad creative / offers via email
Hi All-
I need to test copy and offers for a new communications
service, and maybe even some brand names. I'm thinking that
I could learn a few things by testing offers via email, say
by sending out 5,000 emails per offer and then observing
CTR.
Have any of you had any success doing this? What is a good
sample size to use per offer? If I decide to use email list
brokers, are any reputedly better at cleaning their lists
than others? Any suggestions about low-budget techniques or
tools worth using?
Many thanks,
Mark Beere
Director Customer Automation
ITC
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Received on Wed May 26 1999 - 10:21:36 CDT
