Survey report: online targeting
In our recent "Online Targeting" survey, we have found:
A. About half (49.5%) of the web marketers claim that they
have difficulty targeting their customers online;
B. 87% web marketers said they are able to target their
customers offline;
C. Search keyword targeting and content targeting are the
most effective targeting methods;
D. About 46% of the web marketers are interested or very
interested in rich media. However, 37% don't want to pay
more for rich media advertising;
E. Targeting by content is the most used (64%) online
targeting method;
F. Although CPM is the most popular online ad pricing model,
only 36% web marketers reported that they have paid
advertising campaigns by impressions; Surprisingly, the
second most popular ad pricing model is flat advertising
rate (27%);
For more detail, please visit http://www.WebCMO.com
Regards,
Tim Lee
Editor -- Journal of Web Marketing Research
http://www.WebCMO.com
Innovations in web marketing research & strategy
Participate in "Email Marketing Strategy" survey to receive
your EXCLUSIVE report
http://www.webcmo.com/mis/survey.htm
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? % of wired companies have not used an Interactive Services firm?
For the answer and to purchase the full report at a reduced rate
http://www.PeopleDesignTechnology.com/1999answers
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Received on Fri May 28 1999 - 15:13:33 CDT
