Finally, the concept I've been pushing is here. Interactive
Week reported that AdCast www.adcastdelivers.com has a
system wherein an advertiser can display a banner ad that
will stay on the screen for x amount of time no matter where
on that participating site the user goes to. This is
something cool - the reason why TV, radio and print (as I've
said so many times before) have worked is that the user is
captive - forget how long or that he can change the chanel,
turn the dial or flip the page..he's captive for a specific
slot of time. Of course print ads don't always take up whole
pages, but their still is a captivation to it.
I would think advertisers would get more for their money by
these types of ads and sponsorships - again Yoyodyne type
marketing...lasting impressions and etc.
Ramon Ray, ramon_at_smallbiztechnology.com
http://www.smallbiztechnology.com
Editor, Small Business Technology Report
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Received on Fri May 28 1999 - 15:10:30 CDT
