Re: Banners to capture e-mail addresses

From: John Audette <ja_at_mmgco.com>
Date: Fri, 28 May 1999 16:41:04 -0500 (CDT)

TOM KUEGLER WROTE:
>>... The technology, usually JAVA, to create this is readily
>>available, the bigger question is finding sites that will
>>let you run it and the cost to develop it.

TO WHICH MUHAMMAD LEE REPLIED:
>...It is quite possible to collect E-mail addresses and
>demographic info within a simple HTML banner, most web sites
>can serve HTML bannes quite easily and it is easier to use
>than a Rich Media solution.
>
>So yes, it is easy to have a banner that collects E-mail
>addresses and developing them and serving them isn't that
>difficult either.

Muhammad Lee is right when he says that it's easy to build
a banner that collects E-mail addresses. I guess I'm pretty
literal, but I always like examples as opposed to
descriptions. Here's a real-life example. This HTML banner
is for the Art of The Century Sweepstakes that MMG is doing
for Art.com. A viewer can enter the contest without having
to go to the Art.com site:

http://www.mmgco.com/creative/aocvote/

The banner is currently running on Excite, Alta Vista and Yahoo.

Regards,
John Audette

President & CEO ~ mailto:ja_at_mmgco.com
Multimedia Marketing Group, Inc. ~ http://www.mmgco.com
"Accountable E-Commerce Marketing" (tm) since 1994

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Received on Fri May 28 1999 - 20:35:53 CDT