RE: word of mouth on the internet
JAMES SANTAGATA WROTE:
>I rarely open these .exe files, because you never know when
>one might be a "trojan horse" that upon execution could
>delete your file systems... With that said, these clips have
>the power to generate positive "word of mouth" or better
>yet, "word of mouse" if properly executed. By the same
>token, they can be used by an unethical competitor to trash
>your business in a mouse click.
I don't think using .exe files to brand or sell is a wise
idea. We pondered the potential, when we got a hold of the
coke.exe file, and decided against it when one of our fine
fellows had taken ten minutes to add a few lines of DOS DISK
commands and "voila," virus enabled .exe that looks like the
original piece.
What image would be associated with the company that passed
this around? I would not only cringe when I saw the red and
white cans, but probably make an effort to steer my car into
every Coke machine I could find!
Just a thought from our shop......
regards,
Andre
a n d r e v a n g a s t e l
n e t l i n k i n t e g r a t i o n i n c .
http://www.netlink.ca
andre_at_netlink.ca 2105-44 Jackes Ave.
tel: 416.513.0527 Toronto, ON M4T 1E5
fax: 416.513.0528 Canada
Received on Fri May 28 1999 - 17:01:36 CDT
