Re: Search engine submission software

From: Robert J. Woodhead (AnimEigo) <trebor_at_animeigo.com>
Date: Wed, 9 Jun 1999 14:25:56 -0500 (CDT)

WILLIAM WEMYSS WROTE:
>I subscribe to the discussion list and was wondering whether
>it would be possible to ask the group about which bit of
>software they recommend for search engine submission and
>verification. There appears to be quite a few out there. We
>would like to purchase the one which achieves the highest
>rankings in the search engines.

All any submission service (like mine) or program can do is
SUBMIT your URL to a search engine. When (and whether!)
they add you to their database is up to them. In the case
of real search engines (ie: altavista) that spider your
pages, your ranking depends on how well your actual page
ranks (for each query keyword or phrase) based on the
search engine's internal ranking algorithm, so the
submission method used has no effect; it is the content of
the page that counts.

There are many companies out there that offer the service of
creating custom "gateway" pages that look great to search
engines (but usually not to humans), in order to get high
rankings. I am undecided as to whether they are of any
long-term value, but I am testing one such service at the
present time to see what results it generates. There are
more elaborate techniques like "cloaking" (delivering a
special page when the search engine robot looks at the
site, and the regular page to human visitors), but these
are highly frowned upon.

Getting good rankings in indexes (ie:Yahoo) depends on a
number of factors, and because submissions to indexes
contain site titles, descriptions and often keywords
(indexes don't spider your pages), you can custom-tailor a
submission for the best results. There are a number of
simple techniques that can, for example, radically increase
the number of Yahoo clickthroughs you get, and this is as
valuable, or more so, than search engine positioning.

http://selfpromotion.com/yahootips.t contains tips on how to
do this for Yahoo, Open Directory and About.com.

Two other efficient and cost-effective sources of
clickthroughs are Goto.com and RealNames. I recommend them
very highly. http://selfpromotion.com/gotoreal.t contains
an analysis of why.

best, R

-------------------------------------------------------
Robert Woodhead, CEO, CFO, Marketing-VP and WebSlave of
SelfPromotion.com http://selfpromotion.com/
BookMonitor.com (NEW! COOL!) http://bookmonitor.com/

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Received on Wed Jun 09 1999 - 15:27:19 CDT