RE: Buy $40,000, Sell $60,000

From: Jim Reardon <jim_at_amusive.com>
Date: Fri, 11 Jun 1999 10:25:22 -0500 (CDT)

Hello,

ROB FISHER WROTE:
>> Is there terminology in the trade to describe this type of
>> arrangement?

TO WHICH THOM FORBES REPLIED:
> Yes, Spam.

   I have to completely disagree here. It's not spam,
although I will agree that it is slightly deceptive. Would
it work?

   Take, for example, the site FreeShop. FreeShop buys ads,
promotes their site, etc. and sells out space to per-lead
companies. It's not a direct comparison to what was
originally brought up, but close enough. The first time I
came upon this site, over two years ago, I thought "yech,
all it is is ads." I didn't visit the ads, I just left and
found somewhere else to go that actually had content.

   Yes, you might get a lot of traffic, yes you might be
able to sell those spots, but I doubt the advertisers would
really be getting what they wanted -- only the bottom of the
barrel won't realize the site for what it is, just a bunch
of junk.

---
Jim Reardon <jim_at_amusive.com>
free web resouces - http://www.freecenter.com/
why everyone's always laughing at you - http://www.humorplanet.com/

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Received on Fri Jun 11 1999 - 13:16:39 CDT