Really Bad Web Sites

From: Rick Bruner <rick_at_imtstrategies.com>
Date: Mon, 14 Jun 1999 18:50:22 -0500 (CDT)

Greetings Again,

Thanks to the *many* of you who answered my previous posting
about changes to Network Solutions' InterNIC domain
database.

Given that great response, I'll try my luck at another
question. I'm doing some research presently about Web sites
that are poorly executed from a marketing point of view.
Specifically, I'm interested in sites representing
well-known brands, be those business-to-consumer or
business-to-business. Really, just the Fortune 1000 kind of
companies; I'm not looking for simply any old bad Web site
on the Net.

In particular, I want to make the point that while many
marketers may blame their cyber ad agencies or the Web sites
where they run banner ads for poor results in terms of
customer conversions, the problem may not be the quality of
the ad campaign or the media buy, but rather the
advertiser's site itself. That is, once the user has clicked
thru to the advertiser's site, the site is so hard to
navigate, slow to load or otherwise kludgey and lacking in a
strong value proposition that few visitors convert into
customers.

I used to have a trove of suck stinky sites, by in recent
months several of my standards have actually gotten better.

Anyone out there been really frustrated or amused by a known
brand that still doesn't get it? Any cyber agencies still
smarting from an advertiser who laid the blame on you when
you know perfectly well it was the advertiser's site that
was the problem? (If so, I'll respect your confidentiality;
give me a call or reply via email with some anonymous
HotMail address or whatever.)

Looking forward to lots of dirty laundry.

Rick

Rick E. Bruner, Vice President
IMT Strategies http://www.imtstrategies.com
Author, "Net Results: Web Marketing That Works"
(415) 351-2489 rick_at_imtstrategies.com


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Received on Mon Jun 14 1999 - 19:34:14 CDT