Re: Ad network support for 1/2 banners & buttons

From: Mark J. Welch <MarkWelch_at_adbility.com>
Date: Wed, 16 Jun 1999 09:40:18 -0500 (CDT)

Liz Goetz wrote:
>Generally, the network kind of buy does not handle these off
>sizes due to the fact that the creative has to be something
>that can be run over all the sites in the network. By using
>specialized creative, you should be buying site specific if
>you have a particular goal that you are pursuing by using
>special creative. Most off-size creative is used by sites
>as sponsorship materials or other specials.

Just because AdSmart can't handle "off-size" ads does not
mean that a dozen other ad networks won't gladly accept all
IAB ad sizes. I know from my own past buys that Flycast
allows member sites to create ads in any IAB-standard size,
and other ad networks will work to accommodate both sites
and advertisers. I am seeing considerably more energy by a
number of vendors in supporting networks buys in ad sizes
that work better in the margins or in "button bars" -- most
commonly the "button" sizes (120x60 and 88x31), but also the
vertical shapes.


-- Mark J. Welch [Adbility's Web Publishers' Advertising Guide]
-- http://www.Adbility.com/WPAG/
-- (925) 462-8483 voice - Pleasanton, California

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Received on Wed Jun 16 1999 - 15:41:51 CDT