Re: what's a good click-through rate?
SUSAN MURRAY WROTE:
>.15% seems discouragingly low. How does NetGravity derive
>its statistics? Is there a breakdown by segment? I ask this
>because I publish a "portalette" <grin> and I had assumed
>that highly-targeted advertising would garner a higher CTR
>than non-targeted advertising. This has turned out to be
>true -- with a surprising twist.
Contact:
Dahaomine Moody,
AA, Interactive Services
Nielsen Media Ratings
(P) 212-503-6473
(E) Dahaomine_Moody_at_TVRatings.com
She verified that the March '99 click-through rate for ad
banners was .15% and may be able to answer your specific
questions.
Claudia Bruemmer
------------------------------------------------------------
Claudia Bruemmer
Microscope Editor - Content Editor
The ClickZ Network
ClickZ: http://www.clickz.com
Microscope: http://www.microscope.com
SearchZ: http://www.searchz.com
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Received on Thu Jun 17 1999 - 13:57:10 CDT
