Re: Ad network support for 1/2 banners & buttons

From: Joe Bartling <joe.bartling_at_spiderware.com>
Date: Thu, 17 Jun 1999 11:39:51 -0500 (CDT)

LIZ GOETZ WROTE:
>Generally, the network kind of buy does not handle these off
>sizes due to the fact that the creative has to be something
>that can be run over all the sites in the network. By using
>specialized creative, you should be buying site specific if
>you have a particular goal that you are pursuing by using
>special creative. Most off-size creative is used by sites
>as sponsorship materials or other specials.

On our 2,000+ site network, ADSDAQ (http://www.adsdaq.com),
we have a couple of clients that use two 234X60 banners in
the space of a 468X60. Needless to say, the price is higher
(than one 468X60), as it involves us setting up "rich media"
target tags.

Over 1/2 of our sites in the network can run these types of
ads.

Our network sites like the ads because they look cool (and
different), and the advertisers get more variety in what the
end product side-by-side looks like. The aggregate
click-thru is better than either 2 X a normal 234X 60, or 1
"normal" 468X60.

Joe Bartling, CEO
(mailto:joe.bartling_at_spiderware.com)
ADSDAQ/Spiderware (http://www.adsdaq.com)
Over 2,000 English-language website
delivering ads in bulk quantities
(millions+/month) at reasonable CPMs
with targeting including Geo* (new!).

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Received on Thu Jun 17 1999 - 13:57:10 CDT