effectiveness of banner ads

From: Srinivasan Viswanathan <srini_at_indiamail.co.in>
Date: Mon, 28 Jun 1999 00:23:15 -0500 (CDT)

Hello, Claudia Bruemmer,
I am saw your post at online ads and thought you could help
me with a doubt that I have. Banner ads have been
reportedly proved to be good measure of web advertsing. I
took a poll of all the executives in the firm that I work.
We are an web based information provider, and all the
executives are surfing the web almost 5 hours a day. A
quick recall was asked to name the sites that they surfed
and the banner ads that they recall. Except 2 out of 15 ,
none could recall the ad. I see the reasons could be either
of the following:

1. They are looking for information on the web where time is
a critical issue.So they neglected the ads.

2. The connections are slow sometimes, so the content gets
loaded, but the banner takes its own time.

3. The web banners are new, and not related to what they see
in TV ads or Press.

What do you have to say about it.? I would love to have your
expert comments over this matter.

Thanks
Srinivas
IRIS Ltd. India

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Received on Mon Jun 28 1999 - 07:02:11 CDT