To the advertisng discussion group:
I am currently tasked with creating an effective advertising
campaign for the launch of a sports related web site. Our ad
budget is relatively small (a few hundred thousand) compared
to our competition. I am looking at utilizing all of the
following media; print, television, radio, and internet
advertising. Can anyone suggest a proper mix of the above
medium. I am also wondering if I should use an Internet
service such as double click, 24/7, or flycast, or purchase
the media directly. Our advertising goal is for click
through rates not branding. Any suggestions or
recommendations are greatly appreciated.
Thank You:
Abe Gottesman
SportsPage.com
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Received on Mon Jun 28 1999 - 07:02:12 CDT
