ONLINE ADS>> ClickThrough Rate-Indication of sites quality?

From: Sadiq Jaffer <webmaster_at_free-services.com>
Date: Tue, 29 Jun 1999 17:47:53 -0500 (CDT)

Hi, I was just looking at my advertisement stats and a
thought hit me, could clickthrough rates be used as an
indicator to a sites quality? Sites with gripping and
high-quality information are likely to have much much lower
clickthrough rates than a site with rubbish content. If you
were reading through a webpage and saw an advertisement, you
are more likely to click on it if the page content isn't
gripping and high-quality. Any views on this?

-=-=-=-=-=-=-=-=-=-=-==-
Sadiq Jaffer - Webmaster
http://www.free-services.com
Free Services for Webmasters

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Received on Tue Jun 29 1999 - 18:13:46 CDT