Re: Multimedia Click Thru Statistics

From: Thomas Kuegler <kuegler_at_skyline.net>
Date: Tue, 29 Jun 1999 17:48:21 -0500 (CDT)

Craig Vincent wrote:
>Does anyone have... statistics on what the average click
>through ratio is for a multimedia flash banner as opposed to
>a conventional static image one?

Throughout our client sites that are using our product for
their banner serving, we usually see clickthrough rates that
are 5 to 10 times higher with rich media type banners. This
rich media includes HTML banners, Flash Banners, Java
Banners, etc.

A more interesting number to me though is that the great
majority of our client sites do no allow most of the rich
media on their sites. The one exception is the ability to
serve HTML banners, which just about everyone utilizes.

Tom Kuegler
Director of Operations
SpinBox
<http://www.spinbox.com>

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Received on Tue Jun 29 1999 - 18:19:45 CDT