 |
|
TOM BROWN WROTE:
>We've always gotten most of our income from our text ads,
>anyway, so smaller sites like ours (we average about 100,000
>pageviews monthly) might also consider shifting to
>text-based ads in some fashion. This would sidestep banner
>blocking software.
I just read your mail on text-links vs. banner ads. I
completely agree with you.
Text-based ads will be one future of online advertising. You
cant block them out and you may camouflage them
meticulously implying them in profesionally written
articles. The way how you mix up your content with text ads
will decide on whether customers will accept your website or
not.
BUT: Apart from text-based ads we shouldnt forget that
banner ads defintively are THE branding tool. They really
may only work for that reason and should also be paid by
advertisers for that reason. In my opinion its even
astounding that theres a CTR at all!
So publishers could be paid an average 36 USD CPM and if
theres some click-through occuring, we (the publishers) get
some 0.* USD on top of the CPM!
How about that? Theres no unfairness in this. Advertisers
pay for branding using banners and publishers get some extra
money if theres some click-through.
This means a combination of todays banner advertising and
affiliate systems.
Any thoughts?
Now for something different: Affiliate Programs here in
Germany just get off the ground. Planning a german travel
portal Im desperately in need of some (sort of) reliable
numbers concerning the revenues from affiliate programs .
Toms numbers were already interesting (135729 Impressions
on text links, 11170 Banner Impressions), but for having a
sound basis for calculating future revenue I need to know
how many P.I. were needed for producing these ad impressions
and how much money was generated from these ad impressions
in the end. Sure that the contents must be highly
appropriate to text ads and vice versa.
I appreciate any support.
Markus Schneider
Online Marketing
Bucher Reisen
Germany
mailto:schneider_at_bucher-reisen.de
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Goto, Flycast, and ValueClick
TARGETED, PAY-FOR-PERFORMANCE ADVERTISING _ GoTo.com
Get listed today. Reach, targeting, control, speed _ all risk-free!
http://www.goto.com/d/advertisers/p/generic/?o=37&Promo=e_OA
---
WEB ADVERTISING THAT MAKES YOU A HERO. Our Web experts optimize your
buy across 922 sites. All for less than what you'd normally pay for
placement on one. Call it superhuman. http://WWW.FLYCAST.COM/OA
---
ValueClick has cost-effective ad space available for *Smarter Buyers*
--> Reach: Over 23% of the Internet - measured by Media Metrix
ValueClick Ad Network | 1 (877) VALUE AD | http://www.valueclick.com
------------------------------------------------------------------------
========================================================================
Received on Thu Jul 01 1999 - 18:06:31 CDT
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
Local SEO with Video
Houston SEO
AdJungle
Houston Web Design
The Laredo Group
Online Advertising Network
Add your company...
|
