New York New Media Association panel

From: Ellen C. Auwarter <ellen_at_nynma.org>
Date: Wed, 7 Jul 1999 12:20:49 -0500 (CDT)

New York New Media Association (NYNMA) presents:
6th in NYNMA's Evening Panel Series
"Consultants, Creative, Compensation & Capital: How the Web
Has Forever Changed the Ad Agency Business"

Date:
Wednesday, July 21, 1999

Location:
Fashion Institute of Technology, 27th St. & 7th Ave.

Moderated by:
Stuart Elliott, Columnist, The New York Times

Speakers:
Brian Cauley, President & CEO, Converging Arts
Gil Fuchsberg, Corp. Dir., New Media, The Interpublic Group
Glenn Meyers, Chairman, Rare Medium
Carol Moore, VP, Corporate Internet Programs, IBM

--additional speaker to be announced at www.nynma.org--

For costs & registration info, see www.nynma.org or call
212.785.7898. Panel description follows:

The ad business, a mainstay of New York new media since Day
One, is being profoundly changed by the Internet Economy -
and no traditional or interactive agency will be unaffected.
Join NYNMA and the agency builders, investors, and clients
as we explore the causes of this change and forecast the
winners (and losers) in this rapidly-evolving space:

Incubation and Investment: I-agencies now launch and fund
businesses. How will this "incubation" model play out? How
have the compensation models evolved over time? How will
agencies and incubated businesses handle the conflict
inherent in combining the agency & venture capital roles?

The Agency as Consultant & The Consultant as Agency:
Traditional and interactive agencies are positioning
themselves as "Strategic or Technical Consultants," aiming
squarely at business that has been the preserve of the
traditional consultant (e.g., BCG, KPMG) in this mix. How
have they built their interactive divisions? Are the
mergers of front-end design firms and back-end systems
integrators working? In a world where everybody's a
consultant, do the traditional consultants have an edge?

Traditional Ad Agencies in the New Media World: Can they
catch up to the interactive architects or even adapt to the
new breed of competition? Have the agency investments paid
off?

The Customer is King (Maybe): Who is delivering the best
service, creative, implementation? As dollars shift from
traditional media to interactive, will clients turn to their
larger agency partnerships to manage their online media
efforts? How do clients measure the success of their
interactive media, and how should these measurements change?

Ellen C. Auwarter
Director of Marketing
New York New Media Association (NYNMA)
55 Broad Street, 3rd Floor
New York, NY 10004
T: 212.785.7898 ext. 226
F: 212.785.7963
E: ellen_at_nynma.org

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Received on Wed Jul 07 1999 - 13:10:20 CDT