Mixed mode payment and Affiliate revenues

From: Leo Sheiner <leo_at_netcomuk.co.uk>
Date: Wed, 7 Jul 1999 12:21:05 -0500 (CDT)

MARKUS SCHNEIDER WROTE:
>How about that? There�s no unfairness in this. Advertisers
>pay for branding using banners and publishers get some extra
>money if there�s some click-through.
>
>This means a combination of today�s banner advertising and
>affiliate systems.
>
>Any thoughts?

Safe-Audit was the first banner network that introduced pay
per action and right from the beginning, two years ago, we
offered mixed mode payment as you are suggesting. We still
can do that now, however our experience has not been too
good. Because Safe operates as a market, our member hosts
choose what campaign they wish to carry. If we offer say
$1CPM plus 5 cents per click then all the members see and
count on is $1CPM. If another campaign offers $2 CPM they go
for that and ignore the other even if in total it could
earn more. Same goes for $1CPM and $1 per registration. So
now it is very rare that we offer mixed mode payment. It
just doesn't seem to work.

MARKUS SCHNEIDER CONTINUED:
>Now for something different: Affiliate Programs here in
>Germany just get off the ground. Planning a german travel
>portal I�m desperately in need of some (sort of) reliable
>numbers concerning the revenues from affiliate programs .

At http://de.safe-audit.com/signup/index.cfm you will
discover that Safe runs a German banner network. We are also
running targeted campaigns for French, Swedish, Spanish and
UK sites only. We run CPM, Clickthrough and pay per action
and convert every campaign to a CPM basis so that we can
compare apples with oranges. All our stats are realtime and
as of this morning, run of network on all campaigns over all
countries shows the following:

CPM from $1.50 to $4.00
Clikthrough from 92 cents CPM to $4.20CPM
Pay per action from $2CPM to $5.72CPM

I hope that helps.
http://safe-audit.com +44181 346 0770 mailto:leo@netcomuk.co.uk
34,000 member host sites and 300 Million impressions a month
QV sensors track the quality of visit and provide guaranteed results.
Banners, Rich media, Text links, all sizes and shapes

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Received on Wed Jul 07 1999 - 13:10:19 CDT