I would like to know what members on this list think are
going to be the most important advertising trends for the
next 5 years, online and offline.
Ruud Sjoerdsma
____________________________________________________
Funky Dance Music by Sjoerd? http://listen.to/sjoerd
MODERATORS NOTE: This industry is evolving so rapidly that
I am not inclined to predict what is going to happen in 5
months, much less the next 5 years. I would hope that
someone will have found a way to efficiently make sense of
the tons of data accumulating in our collective log files.
Armed with this demographic and behavioral information, we
will be able to deliver commercial messages so pertinent to
an individual users unique situation; that what we do ceases
to be perceived as advertising. The ad space on the page
will instead be perceived as the user's "personalized
information service".
Short of that, I would be willing to settle streaming funky
dance music laden with subliminal "suggestions" which are
sold on a cost per customer acquisition basis.
-george williams
moderator, online-ads
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Received on Wed Jul 14 1999 - 21:17:29 CDT
