Brand Impact - Online Ad Research

From: Charles Royal <croyal_at_e-valuations.com>
Date: Wed, 14 Jul 1999 17:05:51 -0500 (CDT)

E-valuations Research recently presented results of a year-
long brand impact study of banner advertising hosted on the
MSN properties. The results have been made available on our
website, and any one interested in the information may
download the presentation slides and/or the whitepaper at
http://www.e-valuations.com/adeffect/

The presentation covers the objectives, methodology, and
selected results of the project. Comments and questions for
the process and the results are (of course) welcome.

Regards,
Charles Royal
E-valuations Research

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Received on Wed Jul 14 1999 - 21:17:38 CDT