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BEN CATHERS WROTE:
> I think in order to stop ad blocking software, something
> would have to be done, among the most popular
> sites, if this becomes a problem
1. The use of ad-blocking software is *not* widespread,
despite press release claims from the manufacturers of said
software.
2. If a user is *that* opposed to viewing commercial
advertising that they actually take the time and pay the
money to purchase a product that filters it out, is this
really the type of user who would normally respond to your
advertisement in the first place?
If the image doesn't load or isn't called, normally you
wouldn't be charged for the impression and such software
would be likely to better qualify your audience to those who
are more likely to respond, rather than those who are really
not interested in any offers at all. I really don't think
this is going to be a widespread issue. It crops up every
year when the software makers of such programs send out a
press release for publicity and a whole new batch of online
advertisers become concerned about it. If it does become a
problem, I agree with you, the larger advertisers will start
worrying about it.
AB
--------------------------------------------
Adam Boettiger, Editor/Publisher/Moderator
I-Advertising - http://www.internetadvertising.org/
VP Business Development, e/y/e/s/c/r/e/a/m interactive, inc.
e: ab_at_eyescream.com / p: (503) 292-6987 x16
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Received on Thu Jul 15 1999 - 08:00:01 CDT
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