Re: ONLINE ADS>> Ad network support for 1/2 banners & button

From: Leo Sheiner <leo_at_netcomuk.co.uk>
Date: Sat, 17 Jul 1999 08:17:38 -0500 (CDT)

LIZ GOETZ WROTE:
>Generally, the network kind of buy does not handle these off
>sizes due to the fact that the creative has to be something
>that can be run over all the sites in the network. By using
>specialized creative, you should be buying site specific if
>you have a particular goal that you are pursuing by using
>special creative. Most off-size creative is used by sites
>as sponsorship materials or other specials.

I guess every network has its strengths and weaknesses.
Safe-Audit doesn't push banners (and there are some
downsides to that too). However it does mean that all our
34,000 member sites can run any size or shape button or
banner. Moreover we run rich media and text links (and even
both combined). We are probably the most flexible network in
that regard. So no limitations whatsoever in run of network.
The downside to not pushing is that we are not suited to run
short (two week campaigns). Our longest campaigns have now
been running solidly for 22 months (Is that a record?)

http://safe-audit.com +44181 346 0770
mailto:leo_at_netcomuk.co.uk
34,000 member host sites and 300 Million impressions a month
QV sensors track the quality of visit and provide guaranteed results.
Banners, Rich media, Text links, all sizes and shapes


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Received on Sat Jul 17 1999 - 08:58:40 CDT