Re: ONLINE ADS>> Ad-blocking Software

From: Leo Sheiner <leo_at_netcomuk.co.uk>
Date: Sat, 17 Jul 1999 08:17:45 -0500 (CDT)

TOM BROWN WROTE:
>Just as a point of information: I ran a bunch of different
>affiliate programs for a while, using both banners (11,170
>impressions) and text ads (135,729 impressions) for the same
>merchants. Results sure confirm LinkShare's stats:
>
>the banners I ran pulled an average 1.14% CTR, while text ads
>pulled 5.55%.

On Safe we run both banners and text (interestingly enough
because we don't push the banners we are unaffected by the
banner exclusion software). I just want to confirm what Tom
says. Text gets a far higher CTR. More to the point, the
effect goes beyond CTR. Conversion to action is also
considerably enhanced. On Safe we are running one campaign
with advertorial type text using substantial real estate to
offer free downloads on a CPM basis. The conversion rates
are astonishingly good.

http://safe-audit.com +44181 346 0770
mailto:leo_at_netcomuk.co.uk 34,000 member host sites
and 300 Million impressions a month
QV sensors track the quality of visit and provide guaranteed results.
Banners, Rich media, Text links, all sizes and shapes

Leo Sheiner
leo_at_netcomuk.co.uk


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Received on Sat Jul 17 1999 - 08:58:37 CDT