ONLINE ADS>> transactional banners

From: Luca Pagano <Luca_Pagano/Hermes_at_hermesconsulting.com>
Date: Sat, 17 Jul 1999 08:18:32 -0500 (CDT)

I would like to know more about the new trend in buiding
banners which don't drive you out of the site you're
visiting but let you eventually close the transaction within
the banner and thus within the website you're actually
looking at For instance, in an ad Enliven developed for
Godiva, a user could click on one of two products within
the ad, then complete a secured transaction without
leaving the site the ad appeared on. where can I find more
info?

thanx

Luca Pagano


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Received on Sat Jul 17 1999 - 08:49:36 CDT