Re: ONLINE ADS>> Ad supported b2b sites
MIKE OGDEN WROTE:
>Just wondering if anyone has insight on at what point a site
>generates enough traffic to be attractive to advertisers. I'd
>especially like to hear about examples in the b2b arena.
You don't mention how much traffic you are getting and the
question is a bit "how long is a piece of string". Depends
on the nature of your traffic as well as the numbers, the
nature of the advertiser and the price you are willing to
charge. The main problem you have is competing to get heard
with other similar sites. Tht takes time and costs money
and if your traffic is limited it means your payback on that
effort is also limited. The best solution short term is to
join a network since many have very reasonable minimum
traffic requirements. (Safe-Audit has hardly any limit at
all). While you will probably get a lower return, you also
have no sales costs and you should be able to sell all your
inventory. Certainly a good short term strategy.
http://safe-audit.com +44181 346 0770
mailto:leo_at_netcomuk.co.uk
34,000 member host sites and 300 Million impressions a month
QV sensors track the quality of visit and provide guaranteed results.
Banners, Rich media, Text links, all sizes and shapes
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Received on Mon Jul 19 1999 - 07:33:13 CDT
