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reports from sites vs. log analysis

From: Bryce Isham <bisham_at_claritas.com>
Date: Mon, 19 Jul 1999 17:36:50 -0500 (CDT)

In the recent past, we have bought banner advertising on
magazine web sites. I have found that the number of weekly
click-throughs these web sites report to us is always twice
the number of click-throughs (top referring sites/top
referring URLs) that our WebTrends log analysis reports
show.

Could anyone offer insight into why this is so?

Thank you.

Bryce Allison Isham
Product Manager
Claritas Inc.
http://connect.claritas.com
bisham_at_claritas.com

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Received on Mon Jul 19 1999 - 18:19:00 CDT


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