Search engine submission software

From: Marshall D. Simmonds <mds_at_mmgco.com>
Date: Tue, 20 Jul 1999 12:03:08 -0500 (CDT)

Paul Bruemmer wrote:
>Here are a list of some marketing leader lines I read all
>the time: "Submit your site to 400 search engines and drive
>traffic to your site, only $9.95" - "Be # 1 guaranteed and
>generate huge traffic to your web site, only $49.95 submit
>to 1,600 engines" - "Guaranteed Top 20 for only $19.95"

It is difficult for me to accept any search engine
optimization company that touts a guarantee. How do you
guarantee traffic for a medium one has no control over?
Changing algorithms, separate databases, are just two ways
search engine attempt to keep their listings fresh.

As Chris Farley said o-so eloquently "I can slap a guarantee
on a pile of s*^t and all you have is a guaranteed pile of
s*^t".

I do not doubt that these many SEO companies offering
guarantees get pages into the top ten. What I'm concerned
about are the companies that host optimized pages,
guarantee placement, guarantee a #1 positioning and all for
$19.95. Show me data that says #1 results in more traffic
than a #9 listing. What happens when the campaign ends?
Or better yet can it end? What kind of service makes you
dependent upon them? (Please don't say "a good one" we're
trying to be human here.)

When I optimize I page I keep a few things in mind,
developing quality content and generating residual traffic.

When a campaign ends, with proper submission the client is
going to continue to get traffic whether or not I monitor
their listings. Why? because I've advised the client on
page layout, navigation, content and writing proper META
tags. I'm not developing specific pages for each search
engine, that guessing game would drive anyone crazy and I
don't have the time to maintain a project like that.

Search engine optimization is about educating a client so
they may apply the concepts throughout their web site
offering quality content for searchers. Its not about
pushing though massive amounts of traffic to increase CTRs.
It is about delivering a qualified customer/researcher to
the right page - even after I'm through with the project.

A simple guarantee does not equal success (*see quote
above). I've have yet to not achieve a top 1- 30 placement
and I think it is pointless to placate companies for a
service that NO ONE, save the SE's themselves, have any
control over.

Bottom line. I will get your pages and many subsequent
pages ranked in the top ten. I will get your pages in the
Big Six without serving them off our site. I will write
persuasive and informative descriptions and titles that
will entice viewers to click through while feeding the
spiders for maximum position. I will show you how to lay
out your web site so it will be search engine friendly and
viewer friendly.

My guarantee? even after my services are done and gone,
your pages won't be and you will know why.

-Marshall Simmonds


Senior SEO Strategist ~ Moderator I-Search Digest
Multimedia Marketing Group, Inc. ~ http://www.mmgco.com
http://www.audettemedia.com/i-search/
"Accountable E-Commerce Marketing" (tm) since 1994

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Received on Tue Jul 20 1999 - 12:36:03 CDT