The Internet - Is it globalizing brands?
I'm not sure if this is the proper way to make a posting and
generate a discussion but here goes:
I am completing a MSc. International Marketing and currently
working on my thesis. My hypothesis is that the internet,
with its global reach, is likely to cause more companies to
globalize their brands - specifically their positioning and
communications. I would like to know what marketing
practitioners and academics think about this subject.
Thank you.
Larry Raubach
Ottawa, Canada
larryraubach_at_hotmail.com
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Received on Wed Jul 21 1999 - 10:56:57 CDT
