Re: Advertising Trends

From: Ivan Weltman <egben_at_dockside.co.za>
Date: Wed, 21 Jul 1999 17:04:01 -0500 (CDT)

RUUD SJOERDSMA WROTE:
>I would like to know what members on this list think are
>going to be the most important advertising trends for the
>next 5 years, online and offline.

I believe the single most important trend, offline and on,
has been happening for the past 15 years and will grow in
momentum. That is the shift from brand building to immediate
sales as the prime advertising objective.

In a nutshell, the movement of funds away from theme
advertising and towards trade and consumer sales promotion.

Ivan Weltman,
The TUDgroup
http://www.tudogs.com (software)
http://www.tudots.com (travel)
http://www.tudols.com (linux)
http://www.tudocs.com (cooking)
http://www.southerncrossmedia.co.za (web marketing)


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Received on Wed Jul 21 1999 - 17:24:33 CDT