Re: advertising within games

From: Marshall Hays <marshall_at_hays.net>
Date: Thu, 22 Jul 1999 10:24:59 -0500 (CDT)

JEFF OLIVER WROTE:
>I am wondering if advertising within the game itself has
>been considered - or is being offered by any of the game
>companies? It seems this would be an excellent way to
>brand.


Yes, advertising within video games is done. The first time
I ever heard of Red Bull, was by wathcing a friend play a
Sony Playstation game (game name eludes me at the moment).
It was some future-age racing game, and one of the
billboards you raced by was an ad for Red Bull.

I'm sure other game developers, well at least their
accountants, are more than willing to include your ad within
the confines of the game, especially in games where the ad
fits in with the surroundings of the game.

But in your particular case, I think you would be reaching a
lot of young people that your ad would be wasted on. There
are much better niche opportunities to help you target
software developers. I don't think online versions of Doom
are skewed toward sr. software developers.

-Marshall Hays

Hays Internet Marketing, Inc.
http://www.hays.net
ph: 214-521-3700
creators of http://www.VirtualKiss.com ( where high school girls spend
all their time )
and http://www.WhoDoYouLove.com ( where their college-age and older
sisters visit )

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Received on Thu Jul 22 1999 - 10:52:09 CDT