ONLINE ADS>> Media Metrix instead of audits?

From: Jonathan Roy <roy_at_idle.com>
Date: Thu, 22 Jul 1999 11:29:43 -0500 (CDT)

Hi there. I'd like to ask any of the large advertisers on
the list their feelings about using Media Metrix reported
data/demographics, instead of "audits" from companies like
ABVS or IPRO. MM can provide data on # of unique users, # of
pages served, etc. However, I'm not sure if advertisers
would accept MM's numbers and demographics as well as an
ABVS/IPRO style audit. And MM data might cost twice as
much, on top of that.

Any advice appreciated. If any of you run sites selling ads,
and use MM data/reports instead of IPRO/ABVS audits, please
share your experiance! :)

Have a great night all,
-Jonathan

---
Jonathan Roy - roy_at_idle.com - Idle Communications, Inc.

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Received on Thu Jul 22 1999 - 12:03:46 CDT