Re: Is personalization really personal?

From: Tom Kuegler <kuegler_at_skyline.net>
Date: Fri, 23 Jul 1999 10:50:07 -0500 (CDT)

In response to what Tim wrote about personalization, the
fact is that true personalization is extremely difficult and
time consuming. As Tim expertly pointed out, what people
call personalization, i.e. putting you in groups of what
past people have done in similar situations or with similar
buying habits, is nothing more than grouping.

True personalization would require the Web site to target
you on specifically who you are and what you like to do.
This is extremely difficult in a real time fashion. It is
also an extremely touchy subject. I am not so certain that
most people want the true personalization. I think this
would start to feel like that Big Brother situation that
everyone worries about.

Tom Kuegler
Director of Operations
SpinBox
<http://www.spinbox.com>

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Received on Fri Jul 23 1999 - 11:16:32 CDT