Re: reports from sites vs. log analysis

From: Ben Cathers <ben_at_phatgames.com>
Date: Mon, 26 Jul 1999 16:23:21 -0500 (CDT)

Bryce Isham wrote:
>In the recent past, we have bought banner advertising on
>magazine web sites. I have found that the number of weekly
>click-throughs these web sites report to us is always twice
>the number of click-throughs (top referring sites/top
>referring URLs) that our WebTrends log analysis reports
>show.

Well there are some possibilities

It could most likley be a problem with the software.

It could be that WebTrends could be miscounting it, as this
is always a problem with tracking. Nothing in the world is
100% accurate.

Another possibility is that someone could be reading an
article on the site, click the banner, return to the site,
go to another article, and click your banner again
(presuming that they want to go back to the site or saw
another banner for your site thinking it was for a different
site)

Of course, it could always just be cacheing problems.

What software does the site use to track ads?

Best

Ben Cathers - Editor
The PhatGames Magazine
http://www.phatgames.com
delivering daily video game news to 100,000 gamers

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Received on Mon Jul 26 1999 - 16:46:33 CDT