Re: Is personalization really personal?
TIM LEE WROTE:
> Personalization is really not personal. It is a typical
> segmentation solution. This is also an excellent example to
> illustrate why one to one marketing doesn't work.
Actually Tim I disagree with your opinion.
I will admit that everyone is their own individual person,
has their own wants need and desires. But many types of
people can be grouped into different categories...although I
personally have never used Amazon I have purchased software
from other companies that have similar setups.
Although when I see the list of other things people have
purchased who bought the same thing I did...I do notice many
things I'm not interested in...but I'd say 95% I actually do
wind up seeing something else I'd be interested in
purchasing (assuming of course I haven't already bought it).
A setup like that perfectly targets impulse buying to a
qualified customer...and if you tracked what people purchase
from your company more often than not you would notice a
trend of what customers purchase.
Sincerely,
Craig Vincent
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Received on Mon Jul 26 1999 - 17:31:06 CDT
